There tends to be a bunch of excuses that have little to no real explanation when it comes to racism. This goes for politics, sports, entertainment, and fashion… you name it. Take Rihanna’s new Fenty Beauty makeup line is a perfect example. Makeup and fashion designers often cite a lack of demand for styles specifically for people with darker skin. The same logic is applied to plus size fashion. Top brands are still catering to an old marketing persona and leaving people out in the process, and these people have money to spend.
The instant success of Rihanna’s makeup line for all shades proves that ignoring the buying power of darker skin is bad for other businesses. Already a Puma brand ambassador and worldwide global pop phenom, Rihanna can now add makeup mogul to her resume. Beyond the financial success, there is an ethical victory for #blackgirlmagic that proves the hollow assumption that dark women won’t buy makeup in their tone is false. Coincidentally, Rihanna has been adored for her fuller figure this year. Her example is taking aim at incorrect thinking in the industry and she is getting her bag as a curvey Black woman while doing it.
Other brands are already scrambling to compete but Rihanna has an advantage. Being a first mover and thoughtful brand, she has her customers, “loyalty, loyalty, loyalty”! Word to Kendrick, it’s just something that cannot be bought. To learn more or to share your #FentyFace, click here.