Rihanna’s Fenty Beauty Is One Of Time Magazine’s Best Invention Of 2017

RiRi rocks. It’s not enough that she took the musical world by storm when she came on the scene more than a decade ago. Now, she’s on course to do the same with the cosmetics industry.

Her make-up line, Fenty Beauty, innovative with its depth and diversity – 40 shades of foundation and an ad campaign with models reflecting those hues, is such hit, Time magazine named it one of their 25 Best Inventions of 2017.

The September launch of her line was a splash and she has since added a holiday collection and lip paint.

Fenty Beauty’s success is a surprise for her. She told Time, “I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”

Inquiring minds of course want to know, what’s her go-to favorite in her line? “Gloss Bomb. It never gets old. Everything about it from the XXL wand, the texture, scent and feel. But funny enough, some of my favorite products aren’t even out yet,” she told Time.

You never know to expect from Rihanna, so don’t even try to put her in some conventional beauty box. She shared with Time what’s next for her, “The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry.”

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