New Rules: Chromat’s Latest Campaign Changes the Rules of the Typical ‘Swimsuit Body’

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Boundary-pushing swimwear brand Chromat is no stranger to inclusivity. Since its launch in 2010, the label, helmed by former architect Becca McCharen-Tran, has been at the forefront of body positivity, using an “all bodies accepted here” approach in its runway shows and campaigns.

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