FROM LIONSGATE AND HART’S LAUGH OUT LOUD NETWORK
All-New Celebrity Guests Join Hart
On a Hilarious Journey to Fitness and Health
New York, NY — May 3, 2018: Following an inaugural season filled with hysterical moments and A-list celebrity guests, YouTube announced today at its annual digital upfront, Brandcast that it has commissioned season two of YouTube Original series Kevin Hart: What the Fit, bringing back Kevin Hart and even bigger punch lines and guest stars. In partnership with Lionsgate and Hart’s Laugh Out Loud, this second season will raise more awareness of healthy living and wellness, as Kevin and his celebrity friends try out some of the most unique and outlandish workout routines.
What the Fit Season One has driven over 45 million total views across the first 8 episodes and all related content since its debut in March.
The series is produced by Pulse Creative and Hartbeat Productions in association with Lionsgate and Laugh Out Loud. Matt Kunitz, Kevin Hart, Jeff Clanagan, Pip Wells, David Shumsky, Rebecca Shumsky Quinn, and Mark Harris serve as executive producers.
Fans from all over the world follow Kevin on his comedic fitness journey through episodes on the Laugh Out Loud YouTube channel. Laugh Out Loud produced the first season, which featured 16 celebrity guests including Conan O’Brien, Khloe Kardashian, Tiffany Haddish, Leslie Jones, Ken Jeong, Terry Crews, Chance the Rapper, Bill Hader, James Corden and and more.
“I am pumped to take ‘What The Fit’ to the next level and continue to build on the partnership between Laugh Out Loud and YouTube,” said Kevin Hart. “The goal was to do something different in the fitness space and show how working out can be fun. In season 1, I did Yoga with goats and Sumo Wrestled with Conan O’Brien, among other wild fitness challenges. There are no limits to what season 2 workouts might bring.”
“In our first season of What the Fit, millions of fans from around the world have laughed alongside Kevin and his unique workouts with some of the most well known stars on the planet,” said Susanne Daniels, Global Head of Original Content, YouTube. “We are absolutely thrilled to again partner with Lionsgate and Hart’s Laugh Out Loud Network on YouTube to bring What the Fit back for a second season, raising the level of laughs while also bringing awareness to healthy living.”
“We’re thrilled that What the Fit has resonated so strongly with its audience in its debut season,” said Lionsgate Executive Vice President of Alternative Programming Jennifer O’Connell. “We have the perfect platform partners in YouTube and Laugh Out Loud, a remarkable creative team led by Matt Kunitz, a hilarious concept, and global superstar Kevin Hart infusing the show with his comic genius. We can hardly wait for a second season of even more outlandish fitness challenges and bigger laughs than ever.”
Social Handles and Tags:
Facebook: @WhatTheFitShow / URL: www.facebook.com/WhatTheFitShow
Show Hashtag: #WhatTheFit
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.
About Laugh Out Loud
Laugh Out Loud is a comedy brand and multi-platform network founded by the world’s top comedian Kevin Hart, in partnership with Lionsgate. Through his streaming video service Hart delivers his vision for the future of comedy: social, mobile, multicultural and seriously funny. From stand-up legends to globally-recognized digital influencers, Hart and LOL curate comedy’s boldest voices to produce original scripted and unscripted series, stand-up specials, live broadcasts and special events. Hart brings the groundbreaking social-first strategy that earned him 100 million+ followers to Laugh Out Loud, with one core mission: keep the world laughing. Dope Comedy. Delivered Daily. Always On. Always Loud. Directly from Kevin Hart and his hand-picked crew of comedic rockstars.
The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the- top platforms reach next generation audiences around the world. In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies. Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure. The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.