KEVIN HART, FRESH FROM OSCARS CONTROVERSY, STARS IN CHASE ADS

Kevin Hart won’t be hosting the Oscars this year, but he will be hosting a series of Chase commercials. The actor and comedian is partnering with the bank on a series of events, workshops and video spots to promote financial fitness and the Chase Freedom Unlimited credit card. It’s a multi-year deal.

“He’s really passionate about the mission of how to help people make the most of their money, how to help people become financially healthy,” says Kristin Lemkau, chief marketing officer at Chase. She noted that Hart’s interest in physical fitness is an asset for events like the JP Morgan Chase Corporate Challenge annual race, which is expanding.

Hart had been scheduled to host the 91st Academy Awards next month, but stepped down after homophobic tweets from several years ago surfaced. In early January, the debacle continued when Ellen DeGeneres asked Hart to reconsider hosting, following his apologies. But the Oscars are currently slated to air without a host, according to Variety.

Chase’s decision to tap Hart as a spokesman was in the works before the Oscars debate. Lemkau notes he has handled the issue appropriately. “This is consistent with the way we would approach a problem—if you make a mistake, acknowledge it, live up to it and try to correct it,” she says.

Chase does not plan to air any ads during the awards.

In addition to helping to promote the Corporate Challenge event in his native Philadelphia, Hart will be featured in content around financial health and star in a handful of spots around the Freedom card. That card gives users 1.5 percent cash back, and Hart stresses the importance of learning about “earning” in the commercials. The 30-second spots will also appear in shorter 15- and 6-second edits as well as in GIFs. Chase worked with its agencies Droga5 and VaynerMedia.

Hart joins Chase’s other brand ambassadors, including Serena Williams and James Corden.

Facebook Comments

You May Also Like

UPDATE: LAPD Opens Investigation On Terry Crews’ Sexual Assault Report

As a follow-up to a post about Terry Crews from earlier this week, The ...

WATCH The Trailers Of The 7 Documentary Feature Contenders for the Oscars

It’s Oscar season, when film companies jockey for nominations from the Academy of Motion ...

An Artist Bought A Banksy Painting For $730K, Just To Paint Over It

This post was originally published on this site Another Banksy piece was sold at ...

Vince Staples Calls R. Kelly a ‘Child Molester’

This post was originally published on this site Two things are certain: Vince Staples ...

Thanks to a Glitch on the IRS Website, You Now Have an Extra Day to File Your Taxes

This post was originally published on this site If you, like me, waited until ...

Millennial Moves: Disrupting the Coworking Space in Atlanta

This post was originally published on this siteThere was a period in our history ...

There Goes the Neighborhood: How Food Helps Drive Gentrification

This post was originally published on this site Lezli Levene Harvell has enjoyed food ...