Kendrick Lamar, Jay Rock, And Future Do Some Big Business In The ‘King’s Dead’ Video

This post was originally published on this site

It’s safe to say that with the Black Panther soundtrack blazing up the charts, Top Dawg Entertainment’s stock is on the rise. In the video for “King’s Dead” from the aforementioned hot-selling album, Jay Rock, Kendrick Lamar, and Future portray that idea pretty literally.

The three MCs are all business as their stock-trading coworkers lose their collective cool in the background, intercut with scenes of the boys rapping from the branches of a palm tree (with Kendrick snacking on an elote, no less). The video also includes some stunning surface-to-air shots of the trio rapping the hook from the roofs of a business park and murky, surveillance video-inflected footage of an alleyway scrap, as well as a wild, “don’t-try-this-at-home-kids” shot of Kendrick rapping his “all hail King Killmonger” verse from the middle of a busy intersection, complete with a passing Metro bus and cars doing donuts around him.

TDE has had some absolutely stellar visuals in the past — some quite literally — but they’ve truly outdone themselves on the Black Panther soundtrack promo. From the sneaky initial reveal of their involvement to the masterful rollout, Top Dawg has absolutely aced the promotion on this one, despite a few bumps along the way. Of course, the film itself hits theaters tomorrow, February 16.

Facebook Comments

You May Also Like

Rapper J. Cole’s Childhood Home Vandalized

This post was originally published on this site Rapper J. Cole’s childhood home in ...

Fit For a Queen: Tarana Burke Gets Her Moment to Shine

This post was originally published on this site We’ve long thought #MeToo Movement founder ...

Waze Is Sending Drivers Down A Dangerous Street In LA To Avoid Traffic

This post was originally published on this site UPROXX/iStockphoto If you’re in a strange ...

WATCH: Proud Mary Keeps on Burnin’

Taraji P. Henson is crushing it. Cookie from TV’s Empire is making waves on ...

Step Aside Diddy: How Jay-Z Took the Crown as Wealthiest Rapper of 2018

This post was originally published on this siteForbes released a sneak peek of its ...

#Nigga, What? Afro-Brazilians Express Black Pride by Embracing a Problematic Word

This post was originally published on this site Like most people who use Instagram, ...

How Drake Can Win The Rap Battle With Pusha T (Or At Least Not Lose It)

This post was originally published on this site On Facebook yesterday, I got into ...