Kellogg’s Cereal the Latest Company Called Out for Racially Insensitive Branding

It’s clear there’s a need for more people of color to have a seat at the table to help make key marketing and advertising decisions in corporate America. First Dove received backlash for its controversial social media ad that showed a black woman transforming into a white woman after using Dove body wash.

In response to the backlash, the soap company said the ad “missed the mark in representing women of color thoughtfully.”

Now Kellogg’s is under fire for a curious Corn Pops cereal box illustration that depicts the only “brown corn pop” as a janitor cleaning the floor. The cereal company was called out on social media for “teaching kids racism.”

Novelist and comic book writer Saladin Ahmed tweeted photos of the back of the cereal box, which featured corn pops playing a variety of different roles in a factory, and pointed out the issue he saw. “Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism,” Ahmed wrote.

He added: “Yes it’s a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”

The Michigan-based cereal and snack brand said on Twitter Wednesday it will replace the cover drawing of cartoon characters shaped like corn kernels populating a shopping mall. USA Today points out the other yellow corn pop characters are shown shopping and playing.

The company tweeted, “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”

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