Heineken Swiftly Pulled Their ‘Sometimes Lighter Is Better’ Ad After Chance The Rapper Called It ‘Racist’

This post was originally published on this site


Heineken drew a massive backlash earlier this week from a wide swath of the Internet for what many deemed to be a racially insensitive ad. In the television spot, a bartender slides a bottle of Heineken Light past several people of darker complexion to a lighter skin woman. Just before she picks up the bottle, white text flashes across the screen proclaiming, “Sometimes lighter is better.”

The phrase, combined with the imagery was too blatant for some, including Chance The Rapper, who echoed the opinions of many on Twitter to call out the beer-maker. “I think some companies are purposely putting out noticeably racist ads so they can get more views… I gotta just say tho, the “Sometimes lighter is better” Heineken commercial is terribly racist omg.” He added, “I’m not saying boycott them or go off I’m just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and sh*t. Like I didn’t wanna tweet about it so bad 😂😂 but its like how can u not?”

In response to the backlash, Heineken has now pulled the ad and in a statement issued by Heineken USA spokesman Bjorn Trowery said, “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options — we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

Facebook Comments

You May Also Like

Fit For a Queen: Tarana Burke Gets Her Moment to Shine

This post was originally published on this site We’ve long thought #MeToo Movement founder ...

NBA Drafts Gamers for Its New NBA 2K League

This post was originally published on this siteFor the first time in history, video ...

Make Wakanda Real by Embracing Your African Roots

This post was originally published on this site Growing up a Ghanaian-American in Central ...

A Sad Day for Hip-Hop: Kris Jenner Is Now ‘Momaging’ Kanye West and Travis Scott

This post was originally published on this site For those who guessed that Kanye ...

Zendaya Set for Lead Role in HBO Pilot ‘Euphoria,’ 11 Others Cast

By Joe Otterson Posted: Variety TV News @JoeOtterson TV Reporter@JoeOtterson FOLLOW Tumblr CREDIT: JOHN SALANGSANG/REX/SHUTTERSTOCK The HBO drama pilot “Euphoria” ...

The ’80s Called; They Want Your Hair Back

This post was originally published on this site It started with a scrunchie—you know, ...